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"
Keeping things plain and simple
"
A
common complaint about SEO companies
is how they like to complicate things
with project variations and
technical "clap-trap". We
are happier discussing your specific
individual needs. Here is a summary of
how we can help you.
Switch
SEO will offer you a free high level
review of your current internet
marketing plan. Should you already
have an existing web site we won't
touch it or change any part of it
unless we feel, and can justify, there
is a real need to. However, we
will gladly build you a company
website if you do not have one
already.
Our
main focus is to use our many
years experience and up-to-date
internet expertise to build a network
of carefully designed and constructed
pages that are linked together to
drive unique targeted customers
to your business.
Search
engines rank pages not web sites, so
it makes more sense for us to
concentrate on building smarter pages
that can quickly rise to the top of
search engine rankings and attract new
customers for you, than building
unwieldy corporate sites that look
pretty but don't generate much
business.
We
currently have over 1,000 pages
on the web all working together
driving new business for our clients.
Switch
SEO also uses a combination of
affiliate partners, links, traffic
companies and many other tools to
assist in our clients success.
Organic
Search vs Pay-Per-Click
When
pay-per-click was launched it seemed
the answer to every web owners dream.
At last, a way to get your site up in
lights and to compete with the large
corporations. All you needed to do was
pick your keywords, place your bid and
sit back and watch the enquiries roll
in. Today, things have changed
dramatically. Highly complicated
keyword tools automatically dig out
the best options, keyword bids are
becoming tactical and expensive. And
of course, the never ending stories of
fraud where it is estimated that 1 in
5 of all clicks on a site are now made
by automated software tools. Having
said all that, if you play the game
properly pay-per-click can work for
you and give you instant access to a
huge and growing market - and you
don't need to have your web site fully
optimised to do it !
On the
other hand organic searches (the free
left hand side of a search page) is
the tortoise to the hare. It takes
time and patience to get good organic
rankings, but the results can be
dramatically different. All the major
search engines has conducted intensive
studies into consumers buying patterns
and habits, and all point towards
organic searches offering the best
chance of a better and more loyal
consumer. In short organic search
listings are more trusted.
Design
vs Conversion
Enter
"web designers" into any
search engine and you will be swamped
with 100's if not 1000's of offers,
from the one man band designer
offering templates for £15 to
corporate designers charging upwards
of £25,000. When you think about it,
it doesn't really matter what you pay
as long as the revenue from it stacks
up against the cost.
In
there lies a tale of caution. Some
designers like to build award-winning
sites that look great, BUT DON'T
COVERT. Good effective web site design
is a clever mix of design - esthetics
- likeability - information -
attraction - optimisation. It has to
be all things to all people, including
the search engines !
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