SEO + Video = Visitors who stay…not go Before the web, small businesses wouldn’t even consider having an advert filmed. Not only were the production costs huge, there was also the advertising cost of getting it shown on TV - or the, still pricy, option of having the advert shown at the local fleapit cinema (cue Pearl & Dean music)
It’s no surprise TV advertising revenue has dramatically fallen since the power of video has come within the reach of every business. Add to that the ever-growing potential web audience for your advert, and we have a fantastic marketing tool. Or do we?
SEO + Video = Audio / Visual B.O. Every day there is an endless stream of new business videos being launched on the web – and like B.O., a lot of them stink.
Many of the adverts are criminally bad. Their No. 1 offence? They are boring. But before we lock the door and throw away the key, let’s examine how it all went wrong.
