How To Make Bad Boring Business Videos Structure We are all so familiar with watching TV, movies, and adverts; it is easy to forget the craft behind what’s on our screens. It starts with structure – in this case: writing the script.
Switch only use professional script writers to hone a script that sells your services. Our writers know your visitors must buy into what’s being shown.
If visitors aren’t buying (your product – your service – your idea) you haven’t made an advert - you’ve just made an embarrassing ego display.
Acting Some companies also think it makes sense to entice the public by using their staff in the advert. If Switch had £1 for every wooden rubbish performance we’ve seen from the poor employee pulled from their desk or shop floor, we’d be very rich. Performance is a craft. Switch only use professional actors.
